Examples
Before and After
1Example 1
Before
glam by zoe ✨ pretty things
After
Zoe | Makeup Artist Bridal makeup artist in Manchester Trial + day-of · bookings 2026 open DM "BRIDE" for availability
Bridal makeup artist" and a city are the two halves of a local booking search. Neither was present before.
2Example 2
Before
skin first 🌿 glowing every day
After
Lumen Skin | Facial Studio Facials for acne and pigmentation Bandra · 45-min slots · walk-ins welcome Book your slot at the link
A treatment list and a location turned a mood into something a client can book on the same evening.
3Example 3
Before
hairgoals balayage queen
After
Priya | Hair Colourist Balayage and blonding for dark hair Salon in Hyderabad · Tue to Sat DM for a colour consult
The old name repeated one word. The new one adds the specialism, the hair type and the schedule a client needs.
4Example 4
Before
beauty lover 💄 nails | makeup | skincare
After
Aya | Nail Technician Gel and nail-art technician in Dubai Manicures, pedicures, extensions WhatsApp for appointments
Three categories crammed into a slogan became one searchable job title plus two supporting services.
Advice
Niche Tips
- 01
Put the job title in the display name: makeup artist, hair colourist, lash tech, facialist, nail technician. That phrase is the query, and the name field is the most searchable spot on your profile.
- 02
Name the treatment and the skin or hair type you specialise in. "Acne", "pigmentation", "dark hair", "curly hair". Clients search their problem, not your aesthetic.
- 03
Include the salon, city or service area. Instagram tells you to put a location in your bio so people nearby can find you, and beauty is decided locally more often than not.
- 04
One CTA with one channel. DM, WhatsApp, phone or booking link, whichever you reply on fastest, because a slow reply costs the appointment.
- 05
Say the price band or the deposit if it filters. "Trials from £60" or "walk-ins welcome" removes friction; vague "DM for info" adds it.
- 06
Keep emoji to the ends of lines. They can make a bio scannable, but search reads words and words only.
Questions
Frequently Asked Questions
How long can a beauty Instagram bio be?
150 characters for the bio and 64 for the display name. Line breaks consume some of that 150, so four lines leaves you around 130 to 140 characters of actual text.
What should a makeup artist or salon put in the bio?
The job title in the display name, then in the bio: the treatment, the client problem you solve, where you work, and one way to book. In that order, because search reads the name first.
Does my city in the bio really help me get found?
Yes. Instagram explicitly advises including a location in your bio so people nearby can find you, and "facials in Bandra" is a search with far less competition than "facials".
Can I use emoji as the words in my beauty bio?
No. Instagram search matches the words you type against profile text. Emoji are fine as anchors at the end of a line, but a line of only emoji contributes nothing to being found.
How many times can I change my Instagram name?
Twice every 14 days. Choose the treatment keyword you want to rank for and keep it for both changes rather than rotating it with your services.
Is a high score the same as ranking in search?
No. It means your profile text is written to be matched. Ordering among matching profiles also depends on engagement and how many other accounts use the same phrase.